Wizards of the Coast Unleashes Kaijudo - Rise of the Duel Masters Set




September 7, 2012 - RENTON, WAWizards of the Coast is thrilled to announce the launch of Kaijudo - Rise of the Duel Masters, the newest trading card game (TCG) release and first large set for the company’s growing franchise.  This set also marks the first time Kaijudo will be available at mass market retailers including Walmart, Target and Toys “R” Us in addition to local hobby stores across North America.

The Kaijudo - Rise of the Duel Masters set contains 103 new cards within the 182-card set, and all five civilizations are represented allowing players to truly customize their decks.  The Sonic Blast and Rocket Storm competitive decks (MSRP $11.99 per deck) each contain one 9-card booster pack, one super rare and one very rare foil card plus a code card within the 40-card decks, and booster packs (MSRP $3.99 per pack) each contain nine cards plus a code card.  Creatures from the set will also be featured in the Kaijudo TV series that airs at 2:00 PM ET Saturdays on The Hub TV Network.  

In addition to the release of the set, today also marks the launch of Kaijudo League events happening at participating Wizards Play Network (WPN) hobby stores throughout North America. Players who participate in the League can earn achievements for points that go toward receiving promo cards. The more points earned, the more promo cards can be gained. 

Kaijudo is the newest brand from Wizards of the Coast and Hasbro, providing multi-platform entertainment that the whole family will enjoy. Kaijudo features a suite of products including a trading card game (TCG), digital trading card game (TCGO), online battle game and a mobile app, as well as a television series produced by Hasbro Studios that airs in the U.S. on The Hub TV network.  Kaijudo offers an inspiring story about a young hero, Ray, who possesses the rare ability to befriend and duel alongside fantastical creatures from a parallel dimension. It’s up to Ray to master the ancient art of Kaijudo in order to protect both worlds.  

To find out where to purchase Kaijudo products, including the Rise of the Duel Masters set, visit the Store Locator page .  For more information, news and updates about Kaijudo, visit Kaijudo.com, Facebook.com/KaijudoDojo or Twitter.com/Wizards_Kaijudo.


About Wizards of the Coast

Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. Wizards' players and fans are members of a global community bound together by their love of both digital gaming and in-person play. The company brings to market a range of gaming experiences under powerful brand names such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and KAIJUDO. Wizards is also a publisher of fantasy series fiction with numerous New York Times best-sellers. For more information about our world renowned brands, visit the Wizards of the Coast Web site at www.wizards.com.

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KAIJUDO, KAIJUDO: RISE OF THE DUEL MASTERS, and DUEL MASTERS are ™ and ©2012 Wizards/Shogakukan/Mitsui-Kids.  MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and WIZARDS OF THE COAST and its logo are trademarks of Wizards of the Coast LLC in the USA and other countries. ©2012 Wizards.


Media Contacts


Marcella Kallmann                                                   Marisa Wohl

Wizards of the Coast                                               360PR for Wizards of the Coast

marcella.kallmann@wizards.com                             mwohl@360pr.com

425-254-2263                                                        617-585-5767



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