Wizards of the Coast and Hasbro Announce Kaijudo

Contact: Tolena Thorburn
Wizards of the Coast
Phone: 425.204.8011
Email: Tolena.Thorburn@wizards.com
Contact: John LeRoy
360PR for Wizards of the Coast
Phone: 617.585.5791
Email: jleroy@360publicrelations.com


Wizards of the Coast and Hasbro Announce Kaijudo

February 10, 2012 - RENTON, WA - Wizards of the Coast and Hasbro, Inc., (NASDAQ: HAS) today announced the launch of a new franchise entitled Kaijudo: Rise of the Duel Masters. Kaijudo will provide multi-platform entertainment that the whole family will enjoy, featuring an online game, trading card game (TCG), and a television series produced by Hasbro Studios and airing in the U.S. on The Hub TV network.


"As a world leader in creating compelling entertainment featuring stories and fantastic artwork in a variety of expressions, Wizards is looking forward to unleashing the excitement of Kaijudo this year," said Greg Leeds, President, Wizards of the Coast. "We are thrilled to be working with the talented team at Hasbro Studios and leveraging the growing popularity of The Hub to bring this unique franchise to the U.S. market."

Kaijudo offers an inspiring story about a young hero, Ray, who possesses the rare ability to befriend and duel alongside fantastical creatures from a parallel dimension. It's up to Ray to master the ancient art of Kaijudo in order to protect both worlds.

Through the online game, the TCG and the TV series, kids will be immersed in a world of fast combat and deep strategy where they will develop strong, unique bonds with powerful and edgy creatures, leading them in a battle to save humanity from annihilation.

The Duel Masters TCG is a perennial Japanese market leader for boys 8-12, with millions of fans playing the Duel Masters TCG in Japan over the past 10 years. Kaijudo adapts this highly successful TCG to a new story and product line that are sure to connect with a new generation of kids around the world.

For more information about Kaijudo, visit www.Kaijudo.com.

About Wizards of the Coast
Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering. Wizards is also a leading publisher of roleplaying games, such as Dungeons & Dragons, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast Web site at www.wizards.com.

About Hasbro
Hasbro, Inc. (NASDAQ:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Hasbro's philanthropic work strives to bring "the sparkle of Hope, the joy of Play and the power of Service" into the lives of the children who need it most through the Hasbro Children's Fund and other initiatives aimed to help children worldwide. Come see how we inspire play through our brands at http://www.hasbro.com. 2012 Hasbro, Inc. All Rights Reserved.

KAIJUDO, KAIJUDO: RISE OF THE DUEL MASTERS, and DUEL MASTERS are ™ and ©2012 Wizards/Shogakukan/Mitsui-Kids. MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and WIZARDS OF THE COAST and its logo are trademarks of Wizards of the Coast LLC in the USA and other countries. ©2012 Wizards.

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